7 Proven Marketing Secrets You Need to Know to Grow Your Business – Ever since launching my first business, it felt like I was sipping from a fire hose. I’d tried every marketing tactic I could think of—attending numerous summits, webinars, and conferences; subscribing to trials, stalking trends; and hiring, firing, and rehiring experts—all in the quest to grow my business.
While I’ve had the good fortune to launch three businesses doing what I truly love, marketing and growing these ventures remained challenges that I’ve struggled with for many years. It’s not for lack of believing or even trying. I’ve painstakingly explored countless techniques often feeling like I was swimming in a sea of marketing chaos.
This experience has taught me a valuable lesson: persistence and enthusiasm alone can’t grow a business. It requires a well-defined blueprint to bridge the gap between your brand and its audience.
After exploring how to match my goals with a good plan, I found seven proven marketing methods that really work. Interestingly, these seven strategies echo the well-known “rule of seven” that suggests a person needs seven touchpoints with your brand before they become a customer.
Let’s unpack them together:
1. Sales Funnels:
Effective sales funnels streamline the journey of prospective customers from interest to conversion. By optimizing each stage of the funnel, you increase the likelihood of turning curious visitors into loyal customers.
2. Digital & Social Media Marketing:
Harness the power of digital platforms to propel your brand visibility. Create compelling, consistent content that fosters engagement, generates shares, and encourages brand loyalty.
3. Email Marketing:
Build a strong, personal connection with your audience through targeted email campaigns. Use automation tools to segment your email list and deliver relevant, timely content that resonates with your subscribers.
4. Webinars and Events:
Hosting webinars and other virtual events allows you to showcase your expertise, connect with your audience in real-time, and answer questions. Offer valuable insights and actionable advice, all while creating a sense of community and camaraderie.
5. Influencer Marketing:
Partner with influencers who share your target audience. Leverage their reach, trustworthiness, and credibility to endorse your products or services, thus generating interest and driving traffic to your channels.
6. Content Marketing:
A diverse range of high-quality content should be developed to effectively engage different segments of your audience. From blog posts and case studies to podcasts and infographics, use various content forms to inform, entertain, and inspire your followers.
7. Customer Experience:
Offering an exceptional customer experience that exceeds expectations is key to achieving long-term success. Invest in nurturing relationships with your customers, actively listening to feedback, and continually refining your services and processes to meet their needs.
These seven marketing secrets have been my compass guiding my businesses toward consistent breakthroughs. In fact, it was these seven that inspired me to dig deeper and curate one of the most comprehensive collections of marketing tactics and techniques, aptly titled the ULTIMATE Secret Marketing Hacks.
Secure your copy of this valuable 4-part video series that offers 197 marketing hacks to launch and grow your business, proven to be effective by top gurus and marketing experts in the industry. And here’s the best part: I’m giving it away for absolutely free!
Scan the QR code below to snag your free copy now. This treasure trove of hard-earned wisdom is just within your grasp, ready to fuel your business growth and catapult you toward unparalleled success.
As the great Zig Ziglar once said, “Success is not a destination, it’s a journey.” The journey to business growth is peppered with challenges, but remember, every setback is a setup for a comeback. Keep learning, keep evolving, and make every touchpoint count. Happy marketing!
If you’d like me to help you strategize, launch, and grow your Shopify business, click the link to schedule a free strategy call with me.
More articles from our VIP Executive Contributor, L.Y. Marlow.