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Visual Storytelling: Build Your Brand’s Identity

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Written by CeeCee Weaver

Visual Storytelling: Build Your Brand’s Identity – There’s a Dr. Seuss book I read to my daughter called Horton Hears a Who. Spoiler alert: it’s about one voice not being loud enough for their little town to be heard. It made me think of our personal brands and how visual storytelling, when done right, can be a powerful tool. No matter how big or small your business is, you never know what impact your brand identity can make in your community. I’m CeeCee, the owner of Pink Salt Photos.

Straight out of college, I climbed the corporate ladder, achieving everything I thought I wanted—financial success, status, and career accomplishments—by age 32. But over the next two years, I started questioning everything. I found myself managing employees in a company I didn’t care for, doing work I was good at but didn’t love. I had to speak, dress, and act like everyone else. After about six months of reflection, I realized I needed to figure out who I was and what I truly wanted next.

One day, I picked up my camera—the same one I had only used for fun—and thought, What if I made this a business? After talking it over with my husband, I decided to give it a shot, knowing I could always go back to the corporate world if it didn’t work out. My first paid gig came from a former coworker who trusted me to capture their wedding. That experience ignited my passion for photography, and the rest is history—I was hooked.

When I first started my photography business, I played it safe, naming it after myself and considering what others might expect. But after a much-needed reset during COVID, I realized it was time to rebrand. I reflected on who I had become, especially after having a child, and what I truly wanted to offer. I reimagined everything—my name, my look, and my vibe—in a way that felt authentic to me. This time, I didn’t worry about other people’s opinions; I knew my skills were enough. Since rebranding, I’ve approached my business differently. I’ve shown up for myself and said yes to projects that align with my mission.

Post-COVID, after moving and becoming a mama, I was missing community. I immersed myself in pop-ups and small business events. I started to network and joined communities like EM/POWEREDbyWMN (EBW). Being part of a community of like-minded, powerful women has been transformative. It’s where I truly recognized that I have something valuable to bring to the table. We support and lift each other up, sharing our successes and challenges and celebrating every step forward together. This sense of shared purpose has fueled my passion to not only grow my own brand but to help others elevate theirs as well.

After connecting with these amazing women, I became passionate about providing them with a fresh brand image. Each woman I met had her own unique story, and it was a privilege to help tell it through my lens. I’ve had the privilege of capturing women from all different industries—credit repair specialists, movie directors, hair stylists, and more—each needing a look tailored to their business. Throughout the past few years and working with these women, I’ve learned a few things on how I can help you bring your brand to the forefront and, most of all, not be afraid of taking that first step.

Visual_Storytelling_Build_Your_Brand’s_Identity_(@Best-Holistic-Life_@BestHolisticLifeMagazine_@CeeCee Weaver)_Photo

Here are six ways to approach your brand photoshoot—and what to do afterward:

  1. Investment – Women entrepreneurs often put themselves last, prioritizing business and family. But investing in yourself is empowering. We often think, “There’s no way I can spend money on just a logo or a photo,” but your brand photos are crucial to your identity. They should be cohesive with your logos, web design, and business cards. Clients notice the care you put into your image, and they know you’ll extend that same care to them. Show up for yourself.
  2. Your Brand Identity – Our discovery call will focus on you, your business, your story, and “why.” Revisit these elements annually as you grow. Consider these tips:

–Be Your Own Customer: View your business as if you are the customer. This helped me attract clients who perfectly aligned with my values. What makes you want to know more?

–Real Recognizes Real: Authenticity shines through. Take time to define who you are and how you want clients to perceive you. Your photos will reflect your unique style. What are three words you’d like people to use to describe your business?

–Know Your Why: I’ll ask, “Why do you do what you do?” This question lights up every woman I meet, and your passion will resonate in your photos.

  1. First Impressions Matter – While authenticity is vital, strategic presentation is equally important. After viewing your product, potential clients will usually browse your About section on your profile or Instagram. They want to see the face behind the brand. I’m here to guide you in looking your best without losing your essence, and I collaborate with skilled stylists for extra help if needed.
  2. Behind the Scenes – Show your process! Incorporate your product or service into the shoot. Clients connect more when they see you or your product in action. A behind-the-scenes glimpse reveals that you are a real entrepreneur.
  3. Have a Marketing Plan – My corporate background taught me the importance of strategy. When creating or revamping your marketing plan, ask yourself: Where and how will you use these photos? Will they be for blog posts, business cards, or social media? We’ll tailor your shoot to ensure each image serves a purpose.
  4. Dive Into Your Community—get out there and connect! As business owners, we often find ourselves stuck behind a desk. Community matters; supportive networks provide feedback, advice, and encouragement. “Community over competition” rings true—come as you are because there’s no one else like you.

After your shoot, once you receive your images, it can feel overwhelming to figure out what to do next. Remember that marketing plan? Now’s the time to put it into action. Start by organizing your photos into groups—profile images, blog content, social media, etc. Then start sharing them with the world! Use them as much as possible. In today’s digital age, people still crave personal connection. They want to see the face behind the business. With so many things automated, that connection is often missing. You never know who might connect with you and your story.

I encourage you to step back and focus on the woman who had the courage to say, “I’m going to do this, no matter what.” You owe it to yourself to present your brand as a cohesive package that reflects you and your service. Once that confidence is activated, people will notice and want to work with you. And when they ask for your secret, you can proudly say, “I was just being me and knew I had something to offer!”

Are you ready to talk about your brand? Let’s schedule a discovery call and be friends!

written by ceecee weaver. visual storytelling: build your brand’s identity – there’s a dr. seuss book i read to my daughter called horton hears a who. spoiler alert: it’s about one voice not being loud enough for their little town to be heard. it made me think of our personal brands and how visual storytelling, when done right, can be a powerful tool. no matter how big or small your business is, you never know what impact your brand identity can make in your community. i’m ceecee, the owner of pink salt photos. straight out of college, i climbed the corporate ladder, achieving everything i thought i wanted—financial success, status, and career accomplishments—by age 32. but over the next two years, i started questioning everything. i found myself managing employees in a company i didn’t care for, doing work i was good at but didn’t love. i had to speak, dress, and act like everyone else. after about six months of reflection, i realized i needed to figure out who i was and what i truly wanted next. one day, i picked up my camera—the same one i had only used for fun—and thought, what if i made this a business? after talking it over with my husband, i decided to give it a shot, knowing i could always go back to the corporate world if it didn’t work out. my first paid gig came from a former coworker who trusted me to capture their wedding. that experience ignited my passion for photography, and the rest is history—i was hooked. when i first started my photography business, i played it safe, naming it after myself and considering what others might expect. but after a much-needed reset during covid, i realized it was time to rebrand. i reflected on who i had become, especially after having a child, and what i truly wanted to offer. i reimagined everything—my name, my look, and my vibe—in a way that felt authentic to me. this time, i didn’t worry about other people’s opinions; i knew my skills were enough. since rebranding, i’ve approached my business differently. i’ve shown up for myself and said yes to projects that align with my mission. post-covid, after moving and becoming a mama, i was missing community. i immersed myself in pop-ups and small business events. i started to network and joined communities like em/poweredbywmn (ebw). being part of a community of like-minded, powerful women has been transformative. it’s where i truly recognized that i have something valuable to bring to the table. we support and lift each other up, sharing our successes and challenges and celebrating every step forward together. this sense of shared purpose has fueled my passion to not only grow my own brand but to help others elevate theirs as well. after connecting with these amazing women, i became passionate about providing them with a fresh brand image. each woman i met had her own unique story, and it was a privilege to help tell it through my lens. i’ve had the privilege of capturing women from all different industries—credit repair specialists, movie directors, hair stylists, and more—each needing a look tailored to their business. throughout the past few years and working with these women, i’ve learned a few things on how i can help you bring your brand to the forefront and, most of all, not be afraid of taking that first step. here are six ways to approach your brand photoshoot—and what to do afterward:. investment – women entrepreneurs often put themselves last, prioritizing business and family. but investing in yourself is empowering. we often think, “there’s no way i can spend money on just a logo or a photo,” but your brand photos are crucial to your identity. they should be cohesive with your logos, web design, and business cards. clients notice the care you put into your image, and they know you’ll extend that same care to them. show up for yourself. your brand identity – our discovery call will focus on you, your business, your story, and “why.” revisit these elements annually as you grow. consider these tips:. –be your own customer: view your business as if you are the customer. this helped me attract clients who perfectly aligned with my values. what makes you want to know more? –real recognizes real: authenticity shines through. take time to define who you are and how you want clients to perceive you. your photos will reflect your unique style. what are three words you’d like people to use to describe your business? –know your why: i’ll ask, “why do you do what you do?” this question lights up every woman i meet, and your passion will resonate in your photos. first impressions matter – while authenticity is vital, strategic presentation is equally important. after viewing your product, potential clients will usually browse your about section on your profile or instagram. they want to see the face behind the brand. i’m here to guide you in looking your best without losing your essence, and i collaborate with skilled stylists for extra help if needed. behind the scenes – show your process! incorporate your product or service into the shoot. clients connect more when they see you or your product in action. a behind-the-scenes glimpse reveals that you are a real entrepreneur. have a marketing plan – my corporate background taught me the importance of strategy. when creating or revamping your marketing plan, ask yourself: where and how will you use these photos? will they be for blog posts, business cards, or social media? we’ll tailor your shoot to ensure each image serves a purpose. dive into your community—get out there and connect! as business owners, we often find ourselves stuck behind a desk. community matters; supportive networks provide feedback, advice, and encouragement. “community over competition” rings true—come as you are because there’s no one else like you. after your shoot, once you receive your images, it can feel overwhelming to figure out what to do next. remember that marketing plan? now’s the time to put it into action. start by organizing your photos into groups—profile images, blog content, social media, etc. then start sharing them with the world! use them as much as possible. in today’s digital age, people still crave personal connection. they want to see the face behind the business. with so many things automated, that connection is often missing. you never know who might connect with you and your story. i encourage you to step back and focus on the woman who had the courage to say, “i’m going to do this, no matter what.” you owe it to yourself to present your brand as a cohesive package that reflects you and your service. once that confidence is activated, people will notice and want to work with you. and when they ask for your secret, you can proudly say, “i was just being me and knew i had something to offer!”. are you ready to talk about your brand? let’s schedule a discovery call and be friends! connect with ceecee weaver. read more articles from em/poweredbywmn members.
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